Coloplast, a leading MedTech company, sought to modernize their Men’s Health website to better engage their target audience and deliver an enhanced, more relevant user experience.

Our work included an update of the sitemap, refreshed content, and the development of wireframes, all leading to the creation of a new look and feel for the website. This design was reinforced by a robust design system and seamlessly built and implemented into WordPress, ensuring a cohesive and scalable digital presence.

In collaboration with copywriters and strategists, I led the visual design for the website from concept through implementation. My goal was to create a design that was easy to navigate, visually simple, and calming to view while maintaining brand recognition. I developed a comprehensive design pattern library to maintain consistency across the entire website, enhancing both the user experience and the efficiency of future updates.