HTH Pool Care
Helping pool owners solve pool problems all summer long
Google Discovery and Display Ads, Paid Social, Video Production
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HTH is a company that sells pool care chemicals and supplies to the average DIY pool owner. Every pool season, they want to drive product sales and increase engagement.
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During the summer pool season, we did a digital media campaign that focused on retargeting their audience, driving them to explore purchasing options via the “find a store” page, search for products to buy, and download the HTH Test to Swim App. This campaign was done in three stages throughout the summer to drive engagement in these areas.
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I led the design for this campaign, partnering closely with a Paid Media Strategist to develop tailored creative assets for each engagement stage. I designed ads for Google Discovery, Display, Meta, and YouTube, ensuring they aligned seamlessly with our strategic goals. For the video ads, I storyboarded concepts and collaborated with our Video Production Artist to produce concise, attention-grabbing videos at every phase of the campaign.
Stage 1
Focused on retargeting an audience that has been exposed or engaged with the brand, driving them to explore purchasing options via the “find a store” page on the HTH website.
Stage 2
This stage was all about getting the audience to direct their shopping to the HTH Shock product line and drive conversion.
Stage 3
This last stage focused on bringing awareness to the updated HTH Test to Swim app, driving the audience to download for pool testing and to explore products.
Credits:
Creative Direction — Bill Biwer
Messaging & Content Strategy — Maggie Bitner
Strategy — Matt Dahly
Design — Hannah Shie
Video Production — Hermon Tekle